DIGITAL CAMPAIGN
MATCH TV + DUREX
AWARD:
Red Apple: Bronze
A campaign with 44 unique creative solutions, as the other case video for this campaign said. But trust me, this one is still better.
CREDITS:
AD: Sergey Musorin
CW: Andrey Artyushin
CD: Evgenia Arabkina
PRINT & OOH
I can't give you a real cookie for watching the whole video above, but if you did - enjoy these sweet and easily digestible outdoor campaigns I developed.
DUREX
AWARD:
Ads Black Sea: Silver
Three little details make a huge difference when it comes to putting things into context.
We launched this campaign in Russian Universities and our plan to win an award with it worked.
CREDITS:
AD: Sergey Musorin
CW: Andrey Artyushin
CD: Evgenia Arabkina
ACTIVIA
One headline - Успей Лето! - became an inspirational start for a campaign covering different "summer tribes".
CREDITS:
AD: Sergey Musorin
CW: Andrey Artyushin
NO FRILLS
The client ended up not going with this concept after rebranding, but we still made it as real as it gets with zero CG.
CREDITS:
AD: Daniela Panchenko
CW: Andrey Artyushin
TV PROJECTS
Here are some of the bigger TV projects I've worked on from writing the script through supervising the filming. Experienced in briefing the directors and eating too much of on-set food.
DUREX
Originally made for Russia, this ad went on to launch in at least 6 countries.
KOZEL
A big step in a new direction for the client: this ad was the start for a new brand image for Kozel - darker, more masculine and cooler.
DANONE
This ad will be filmed on the 5th and 6th of November next week. But you can see the story in the director's treatment if you click on the icon below - it's pretty interesting.
INNOVATION
We don't always have a client who's willing to try something new. Who cares? The last three works here are creativity for the sake of it.
CONVERSE
After this video, the Future Awards invited us to come to Frankfurt to demonstrate the prototype.
I have to admit it right now: technologically enhanced shoemaking isn't one of my strongest skills.
CREDITS:
AD: Daniela Panchenko
CW: Andrey Artyushin
Mentor: Niklas Frings-Rupp
"Life's too short to watch case movies" section:
There are many apps that can help to protect your children from abduction. But kidnappers know about this and get rid of the child’s phone quickly.
Converse inserted a device in the sole of their new kid’s footwear line that lets the kids call for help discreetly.
Powered by body heat, this SafeSole is always on. When your child taps out a special pattern with his foot, you and the police will instantly get the distress signal with his location.
MR. ROBOT
This campaign wasn't executed, but I love the fact that it could have been so easily. The teaser part that's almost fully guerilla just sounds so nice to me.
CREDITS:
AD: Lukas Kurt Rossmanith
CW: Andrey Artyushin
Mentors: Florian Weitzel, David Herrmann
PERSONAL
PROJECT
When I was a student, we wanted to see our work on the streets so badly that we put it there ourselves.
Our project's aim was to change the way people think of showing the world of sounds to those who can't hear it.
Right now, sounds are subtitled. But that means we just say what makes a sound, not what that sound is like in itself.
We made stickers of the biggest size we could order, with self-written poems explaining sounds around the city.
On the left, you can see the website we launched with the case video at the bottom.
We also made stickers with blank spaces and encouraged people to write what sounds feel like to them. And soon we got tagged on instagram by the first person to do it. And she wasn't even someone we knew.
CREDITS:
AD: Ryan Leckie
CW: Andrey Artyushin
